ZYN 3.0 Is Here: A Complete Guide to the New Era of Nicotine Pouches

Zack Frost

ZYN is stepping into the future.

Starting in 2025, Swedish Match is rolling out ZYN 3.0—a full rebranding of its iconic nicotine pouch line. But this is more than just a fresh design. ZYN 3.0 introduces new names, flavors, strengths, and a complete overhaul of how users navigate the product range. Whether you're a longtime ZYN user or new to the category, this guide will walk you through everything you need to know about the transformation.

Why Is ZYN Changing?

The goal behind ZYN 3.0 is simple: make the experience better for everyone. By listening to customer feedback, Swedish Match is updating the brand to make it more intuitive, more modern, and more in line with users’ preferences. The new structure applies to both Mini and Slim pouches and brings improved flavor profiles, a clearer strength system, and more user-friendly packaging.

ZYN 3.0 is designed to make it easier for you to find the right product—and enjoy it even more once you do.

What’s New in ZYN 3.0?

Here’s a breakdown of the biggest updates:

✅ New Names, Same Great Flavors

Several existing products are getting renamed under ZYN 3.0. While the names and packaging are changing, the core flavor profiles will remain familiar. Here’s how some popular variants are evolving:

Old Name New Name
Fresh Mint Slim Cool Mint Slim Normal
Cool Frost Slim Strong Cool Mint Slim Strong
Cool Frost Slim Extra Strong Cool Mint Slim Extra Strong
Deep Freeze Slim Super Strong Menthol Ice Slim Extra Strong
Dark Frost Slim Super Strong Blackcurrant Ice Slim Extra Strong
Espressino Mini Dry Normal Coffee Mini Normal
Espressino Mini Dry Strong Coffee Mini Extra Strong
Bellini Mini Dry Peach Mini Normal

❌ Discontinued Products

As part of the refresh, a few flavors are being retired entirely:

  • Exotic Mango Mini Normal
  • Fresh Mint Mini Low

🆕 New Products in the Lineup

ZYN 3.0 is also expanding with exciting new options—especially for users looking for stronger kicks or fresher flavors.

New Slim Products:

  • Cool Mint Slim Ultra Strong (16.5 mg)
  • Menthol Ice Slim Super Strong (13.5 mg)
  • Menthol Ice Slim Ultra Strong (16.5 mg)
  • Blackcurrant Ice Slim Super Strong (13.5 mg)

New Mini Product:

  • Gentle Mint Mini Low (3 mg)

Stronger Than Ever: New Strength Levels

ZYN 3.0 introduces two new strength categories to meet rising demand for more powerful products:

  • Super Strong: ~13.5 mg nicotine per pouch
  • Ultra Strong: ~16.5 mg nicotine per pouch – the strongest ZYN ever released

Full Strength Overview:

Strength Level Nicotine (approx.)
Low 1.5–3 mg
Normal 6 mg
Strong 9 mg
Extra Strong 11 mg
Super Strong 13.5 mg
Ultra Strong 16.5 mg

New Look: Smarter, Sleeker Cans

ZYN 3.0 isn’t just about what’s inside—it’s about how it looks and feels, too.

The redesigned cans now feature:

  • Clearer strength indicators
  • Distinct color coding per flavor
  • A more modern, unified layout

This makes it easier to quickly identify your favorite flavor and strength, both online and in stores.

ZYN Mini Dry = ZYN Mini

Another subtle but important change: the "Dry" label is being dropped from ZYN Mini Dry. These will now simply be called ZYN Mini. The format, flavor, pouch count, and nicotine content all remain the same—only the name changes.

Better Pouches, Better Flavor

ZYN has reworked many of its Slim products from the inside out to deliver a smoother, more consistent experience.

For Slim (Normal to Strong):

  • Softer and better-balanced flavor base
  • Less saltiness and bitterness
  • Slightly sweeter notes (especially in mint and fruit flavors)
  • New white pouch paper with bamboo fibers for a cleaner mouthfeel
  • More natural and longer-lasting flavor
  • For Slim (Extra Strong to Ultra Strong):
  • Lower moisture and higher pH for faster nicotine absorption
  • Upgraded menthol system for a stronger cooling effect
  • Immediate flavor release with every pouch
  • Optimized for maximum kick

Updated Recipes in ZYN 3.0 Include:

  • Cool Mint Slim (Normal, Strong, Extra Strong)
  • Menthol Ice Slim (Extra Strong, Super Strong, Ultra Strong)
  • Blackcurrant Ice Slim (Extra Strong, Super Strong)
  • Gentle Mint Slim Normal
  • Apple Mint Slim (Strong, Super Strong)
  • Citrus Slim Super Strong
  • Spearmint Slim (Normal, Strong)

What Does This Mean for You?

ZYN 3.0 is more than just a facelift. It's a user-focused upgrade designed to:

  • Make flavors and strengths easier to understand
  • Help you find your ideal product faster
  • Offer smoother, longer-lasting flavors
  • Deliver stronger and more satisfying nicotine options
  • Provide cleaner, sleeker packaging

Whether you're looking for subtle mint or intense menthol, a light buzz or a hard hit—ZYN 3.0 makes it easier than ever to choose the right pouch for you.

Final Thoughts

ZYN 3.0 is a bold step forward that reflects where the nicotine pouch market is heading. It's streamlined, user-friendly, and built on feedback from people like you. At Snusio, we're excited to bring you the full ZYN 3.0 lineup and help you explore all the new options as they roll out.

Looking for your favorite ZYN pouch?
Browse our updated ZYN collection today and experience the next generation of nicotine satisfaction.

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Frequently Asked Questions

Common Questions About Snus Prices

Can you buy cheap snus online?

While it is illegal to advertise snus online, we strive to maintain competitive pricing across our offerings. Unfortunately, this means we cannot provide discounts or price guarantees. However, our goal is to ensure that you get the best value for your money when purchasing snus online. By frequently checking our prices, you can find great deals on various brands that fit your budget.

What are the prices of snus at Snusio?

Generally, purchasing a roll of snus (which comes in packs of 10, 30, or even 50 cans) results in a lower price per can compared to buying single cans. This bulk purchasing option is not only cost-effective but also convenient for regular users who want to ensure they always have their preferred snus on hand. By choosing roll options, you can save money and reduce the frequency of your purchases.

What is Snusio?

Snusio is a online retailer of snus in Sweden that delivers all over Europe, offering a vast selection of snus products from numerous brands. Our platform provides an easy and convenient shopping experience for both seasoned snus users and newcomers alike. With our extensive range, you can find all types snus to modern alternatives, all in one place.

How does buying snus online work?

Purchasing snus online is a straightforward process. Simply visit our website, select the snus products you desire, and add them to your shopping cart. Once you’re ready, proceed to checkout where you’ll fill out your delivery information and payment method. We handle the shipping and deliver your order directly to your door or local store, often with free shipping on qualifying purchases. This seamless process makes it easy for you to enjoy your favorite snus without leaving home.

Which brands are available at Snusio?

At Snusio, we stock a wide variety of snus brands to cater to different tastes and preferences. Some of the popular brands you can find includeZYN,LOOP,Pabloand many more. Whether you prefer white snus or other, our extensive selection ensures you can find the right product for your needs.

Do you also offer white and nicotine-free snus?

Yes, we carry a substantial range of white and nicotine-free snus options from leading brands. These products are becoming increasingly popular, especially among those looking to reduce their nicotine intake while still enjoying the flavor and experience of snus. Our selection allows you to explore various flavors and types that suit your preferences.

What does free shipping mean?

Free shipping means that you won’t incur any additional costs for the delivery of your snus order. You only pay for the products you select, and we take care of the shipping expenses. This is part of our commitment to providing a hassle-free shopping experience, ensuring that you can enjoy your snus without worrying about extra fees.

Can I buy snus at cheaper prices online at Snusio?

We aim to provide competitive pricing for snus online at Snusio. While we may not offer frequent discounts, our prices are aligned with market trends to ensure you receive fair and reasonable rates. By regularly checking our site, you can find attractive deals and special offers that enhance your shopping experience.

How can I find the latest snus prices?

To stay updated on the latest prices, you can visit our"New In" page. We continuously update our pricing to ensure that we offer the best value to our customers. By checking this page regularly, you can discover any changes or promotions that may be available.

Can I order snus online from multiple brands?

Absolutely! At Snusio, you can order snus from a diverse range of brands all in one transaction. We pride ourselves on offering an extensive assortment, allowing you to choose from well-known namesZYN,LOOP,Pablo, and many others. This flexibility enables you to experiment with different flavors and types without needing to shop from multiple sites.

How do I order snus online at Snusio?

To place an order at Snusio, simply visit our website, browse our selection, and click on the snus product you wish to purchase. Add the item to your shopping cart, then proceed to the checkout page. Here, you’ll need to provide your delivery details and payment method.

What is the latest version of snus on the market?

The newest addition to the snus market is nicotine-free snus, which is available in an exciting array of flavors. This type of snus is particularly popular among users looking to quit nicotine while still enjoying the sensory experience of snus. Another recent innovation is caffeine snus, which offers an alternative to nicotine by including caffeine instead. Brands like LEWA and XQS offer products with varying caffeine levels to cater to different preferences, making them a unique choice for those interested in exploring new snus experiences.